By the 1930s, U.S. cooks had started making macaroni and cheese with cheap American cheddar instead of fancy Italian parmesan. Once a royal treat, mac and cheese had become a food almost anyone could afford. (Europe’s kings and queens would have been horrified.)
And in the 1930s, Americans were desperate for affordable meals. The U.S. was in the middle of a dark time: the Great Depression. Millions of people didn’t have jobs. Macaroni and cheese, cheap and filling, was the perfect meal for hard times. But although it was popular in some parts of the country, it was still unknown in others.
A pasta salesman in St. Louis, Missouri, was about to help change that. Unable to sell his boxes of noodles, he began rubber-banding them to packets of Kraft grated cheese. Soon, customers were snapping up these “meal kits.”
When leaders at the Kraft cheese company heard about the salesman’s tasty idea, they knew it would be a hit. They hired the salesman and turned his creation into a new product: “Kraft Dinner,” a box of noodles with a packet of cheese inside.
To families struggling through the Great Depression, Kraft Dinner seemed like a small miracle. A dinner for four people that you could make in minutes—and all for just 19 cents! In the first year alone, the company sold 8 million boxes.